Mable is an app for flower shops that turns the photos on your phone into Instagram posts. Nothing goes up without your yes on WhatsApp.
How it works
Seven things we do, so you do not have to.
01
Camera roll
Straight from your camera roll. Only the photos taken at the shop.
Give Mable access to your photos once. It checks where each one was taken and keeps only the shop: the buckets, the counter, the bouquets. Dinner out, the dog and the receipts stay private.
A shot taken between two customers comes out crooked, a bit dark and too blue. We straighten it, fix the light and the white balance and crop it to 4:5, so the flowers look the colour they really are.
Drag across the photo, or try another one. We never add or change a flower.
03
Drafts
Drafts you decide on quickly. Yes or no.
Go through them at the counter, the way you would flick through a stack of cards. Every no is remembered, so next week’s drafts look more like the posts you would have made yourself.
Try it on the phone: swipe, or tap the buttons.
04
Captions
We write the caption in three tones.
Warm, cheerful or plain. Pick the one that sounds like you. The caption changes, the facts stay: the flower, the price, when you are open.
Single photos, carousels, simple graphics and picture stories. Video comes later.
05
Context-aware
We know what is going on. The right post at the right moment.
We keep an eye on the weather, the season and the days that matter to a florist, and time each post so it fits the day it goes up, often with last year’s photos. Pick a situation to see what we recommend.
Weather
Days
06
Editorial calendar
We fill the month for you.
Every post for the month sits in one calendar on your phone. Near the end of the month we ask on WhatsApp, and one tap plans the next one. Open any day to change the caption or replace the photo.
Your new week is ready before you open. Nothing goes up that you have not seen.
07
Only when needed
We only ask for more when we run short.
Most weeks your camera roll is enough. When it has had no flowers for a few days, you get one WhatsApp with a few tips. Take many: ten quick photos beat one careful one, because we pick the best.
08:30
Your photos
This week · 24 photos
Wildgroei, HaarlemShop only
Looking at this week
24 photos on your phone
09:12
Corrected
Bouquet on the counter
4:5
Your photoCorrected
12:10
Next week
Drafts from your photos
1 of 10
That was all ten.Next week’s drafts start from what you just said.
Learned
Nothing yet. Say yes or no.
12:24
W
wildgroei.haarlem
Draft for Thursday, 09:00
07:40
Mable
for Wildgroei
17:45
Mablenow
October is planned. Shall I fill November?
November 2026
0 posts
MTWTFSS
About three posts a week. Tap any day to open it.
Tuesday 3 November
10:58
Mable
for Wildgroei
Before the first post
We already know your shop.
At the start we read your website and your Instagram: your colours, your tone, your opening hours and what you sell. So the first draft already sounds like you.
Your shop
Read when you started
Edit
wildgroei.nlwildgroei.haarlem
Your colours
Your toneWarm, short, a little dry
OpenTue to Sat, 9 to 18
You sellBouquets, dried, wreaths
Best photosHands at work
After your yes
One tap, and it is posted.
Say yes and it goes straight to Instagram. Already plan your posts in another tool? We can send them there instead.
Instagram
Meta Business Suite
Buffer
Hootsuite
Canva
Waitlist
Put your shop on the waitlist.
Mable is not open yet. Leave your email address and your shop’s name, and we’ll email you as soon as you can start.
flowers.
